"During World War I, the impact of the poster as a means of communication was greater than at any other time during history."

— Library of Congress

The government's use of war posters should not be underestimated. The goal of war posters was to help stir public opinion, where the general public could help either by enlisting or buying war bonds. War posters were used as a psychological weapon targeting the public's emotions, such as shame, guilt, and patriotism. A person's morality was also targeted, drawing a line between good and evil. Therefore, conflict-era messages were a powerful tool that governments used to reach the minds and hearts of the public so they could help in the war effort one way or another.

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